Beth Simone Noveck Named a Pioneer of the New Economy

We are honored that Beth Simone Noveck, founder and director of the GovLab, has been selected to the Purpose Economy 100 – announced today.
Press Release: “Imperative and CSRwire today unveiled The Purpose Economy 100 (PE100), a list of the top 100 pioneers shifting the economy to better serve people and the planet. Selected based on their innovative models, philosophies and inventions, these 100 catalysts span a wide array of industries and geographies, all united by a common purpose. The Purpose Economy 100 are the first to research, develop, and shape markets that foster community, personal development and impact.
Inspired by the upcoming book The Purpose Economy, by Aaron Hurst, the PE100 highlights leading examples of a global economy where ‘purpose’ is supplanting ‘information’ as its primary driver. Based on his research, Hurst articulates personal growth, relationships and societal impact as the principal factors affecting the next economy. For Hurst, the PE100 pioneers are living proof of his research in action.

“Just as Steve Jobs and Bill Gates were crucial in bringing about the Information Economy, the PE100 will be catalysts of this new phase of the economy in the US and worldwide,” says Hurst, CEO of Imperative. “These pioneers have proven that new models driven by purpose are not just advantageous, they’re necessary.”

The Purpose Economy 100 cohort spans every sector of the U.S. economy, from startups, corporations and academia to government and nonprofits. Covering nearly 20 industries and almost every state in the US, the list spans from people of great notoriety to emerging innovators. It includes social entrepreneurs such as Patagonia’s Yvon Chouinard and Ben Cohen and Jerry Greenfield of Ben and Jerry’s, to more recent market makers like the founders of Airbnb and Kickstarter. From grassroots community organizers, such as Sara Horowitz of Freelancers Union, to such corporate leaders as Indra Nooyi of PepsiCo. From innovators in government like Fmr. US Surgeon General, Dr. Regina Benjamin, to academic thought leaders like Brené Brown of the University of Houston.
With hundreds of nominations received, the selection of the The PE 100 were based on three key factors:

• Their scale of impact, the degree to which they engage in purposeful work on an individual, organizational or societal level
• Their fit against one of five core levers proven to drive changes in markets: research, policy, public perception, disruptive technology and bright spots (redesigning existing systems)
• Finally, their domain of focus and the sector where they are effecting change”